| To us it is just as important to market to the professionals as it is to market directly to all buyers. To that end we plan to: |
- Submit home to Multiple Listing Service.
- Develop a professional color photo brochure for the home using quality photography and listing the special features of your home.
A courtesy tour of your home will be scheduled on the first Monday after the home is listed inviting local Coldwell Banker mid peninsula branch offices.
- A special Showcase Email of your home including photos and text as well as links to a high quality photo tour will be sent throughout the Coldwell Banker network targeting all agents including Relocation Division Certified Specialists. This showcase email will also be sent to top producing agents of other Real Estate companies including Alan Pinel, Cashin and Remax giving you instant visibility.
- Broker Multiple Listing Tour (Grand Opening) catered with food and hosted by Melanie or Dieter will be scheduled for the first Tuesday after the home is listed.
- Install lock box and professional sign with brochure box.
- Continuously network with area listing agents and with agents working with buyers to promote the home.
- Distribute Fact Sheets to local Realtors throughout the Association.
- Re-tour the property on Tuesday Broker Tour every other week until home is sold.
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Leading edge Internet Marketing - Local and National Presence |
| Having earned the designation of e-PRO, a rigorous internet certification program endorsed by the National Association of Realtors, you can be assured of leading edge internet marketing. We showcase the best qualities of your home using extensive high quality digital photography and custom ad copy on Real Estate websites offering the broadest exposure. Here is why: |
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81% of Home Buyers will use the internet during their home search. |
- Home buyers use the Internet to search for a home more than any other media.
- Home buyers say the two most important features are photos and detailed descriptions.
- More and more home buyers are finding the home they buy online.
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We are Online Specialists |
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We will prominently display your home as a ‘Featured Listing’ on our comprehensive website www.HartsmithHomes.com. A Featured Listing includes: |
- High quality photography tours
- New Video Tour
- Custom descriptive text
- Custom feature page
- Mortgage calculator, map links and school links.
- Buyer / Seller Resource Center
- Community & Schools Information
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Note: All print marketing is interwoven with our web marketing whenever possible driving buyers to photo tours and detailed descriptions. This, in turn, creates compelling reasons for buyers to actually make the appointment to view your home. |
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Special Internet Marketing with the Broadest Exposure |
 Local presence is not enough. We will showcase the best qualities of your home on key national websites providing maximum exposure. Our exclusive LEAD ROUTER system will enable us to respond within minutes from anywhere to an inquiry generated by a buyer on the internet.Your Home will appear as a Showcase Listing on the following National websites. A Showcase Listing includes special ad copy,Open House schedules, custom photos, links to a high quality photography tour and video tour (when possible) and more information. |
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| Note that by placing your property on REALTOR.com, a key website, it will also be seen on the real estate channels of major Web portals like AOL, MSN, Juno, Net Zero, The Wall Street Journal Online, Netscape, iWon, Excite, CompuService, Digital City and more. Below are the key sites: |
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The Best of Traditional Marketing |
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Our marketing plan includes marketing your home using the best of traditional marketing methods leaving ‘no stone unturned’.Targeted Newspaper and Magazine advertising will provide continual print media coverage for your home.
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| A feature layout of your home will appear in Homes & Land Magazine, a regional Real Estate magazine published twice a month and available in numerous locations.
Spot advertisement for Appointment Only and Open Houses will run on a rotation basis in the following local publications. |
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- San Jose Mercury News
- The Examiner Independent (Menlo Park – San Carlos - Burlingame)
- The Country Almanac
- Palo Alto Weekly
- Spectrum Magazine ( Redwood City, Menlo Park, San Carlos)
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Open Houses, Just Listed postcard and professional brochures: |
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- Open House weekly on Sunday or Saturday and Sunday from 1:30 – 4:30 PM with concurrent Open Homes Advertisement in the San Francisco Chronicle
- Mail out of Just Listed postcards. A minimum of 500 Just Listed postcards will be mailed to a targeted neighborhood announcing your home on the market.
- Professional color brochures will be available at the property for agents and prospective Buyers.
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Communication and Tracking the Market |
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Being responsive, tracking all showings and watching the market is very important to us. It allows us to spot trends and make adjustments if necessary. |
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Exclusive Lead Router system allows us to respond within minutes to most Internet generated buyer inquiry. We will literally be alerted within minutes of an email sent by a buyer inquiring about your home.
- Follow up with all Realtors who have previewed or shown the home to obtain their professional opinions on a weekly basis. All feedback & opinions will be available exclusively to you 24/7 @ www.Homefeedback.com or will be provided to you in print form.
- Track any competition via www.ListingAlert.net allowing you to keep an eye on the housing market in your neighborhood automatically
- A summary marketing update will be provided weekly outlining marketing of the previous week and including recommendations, if any, to enhance the salability of your home.
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Offer Acceptance & Escrow Follow-up |
| Our commitment to you continues throughout the marketing phase and escrow period. We would like you to be our client for life. Once a buyer has been found we will: |
- Represent you and your interests during the negotiation phase and provide you with sound advice and negotiation skills allowing you to make the best decisions.
- Ensure that all Buyers are pre-approved by a reputable lender whenever possible prior to taking offers.
- After offer is accepted, continue to market the property throughout the escrow period until contingencies are removed. Encourage agents to write back up offers.
- Handle all follow up escrow work to assure that everyone performs as per the terms of the agreement. Be present at all buyer inspections to represent your interests.
- Constantly keep you informed as to the progress of all related closing details.
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Marketing really does make the difference. The interest we generate in your home by utilizing our skills in multi-media advertising, creative photography and landscape & interior design creates excitement and momentum that draws a buyer to your property. It gets the buyer's attention. Creating activity and interest in your property becomes our primary goal.
Call us @ 650 464-0805 or email us for a full presentation of our marketing plan customized for your home.
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